Hi, and a GUD day to you!
We’re Something GUD, a young startup based in Somerville, MA. We source the best, sustainably produced local food, and deliver it free of charge to your home or office.
The farmer’s market, brought to your door! An easy button for grocery delivery!
We currently serve Greater Area Boston, North Shore, and Metro West. We’re in the process of expanding to the South Shore as well, and keep adding new delivery locations every week.
Shop at www.somethinggud.com
We’re connected, and like nothing more than to get in touch with you and hear what you have to say!
Got a question? Got suggestions? Want to have a word with us? We’re here for you at firstname.lastname@example.org
In the mood for more details?
Here is what we’re all about.
In today’s massive global economy, choosing the best options for your family, your community, and the planet is exhausting. Doing the “right thing” seems impossible without burning a hole in your wallet. Even when paying the big bucks, you still wonder, “Am I making a difference?” Two-thirds of that shipment of fair-trade, organic bananas you bought last week probably spoiled before reaching the shelves. And that was after they were picked in Peru, hermetically sealed, and shipped 6,000 miles to your local store.
That’s where we step in. We want doing something GUD to be easier. We’ve done the research. We’ve found the best local, small businesses who treat their employees like family, believe in sustainable practices, and make the highest quality products. The best part? We’ll deliver it all to your door. With a couple clicks, you can make a change that will save you time, cut your carbon footprint, and invest in local/family businesses.
Principles of GUDness
We operate based on three simple principles: support the community, deliver only the best, and operate sustainably. Below are some examples of how we try to integrate these principles into Something GUD.
Public Benefit Corporation
We decided to make Something GUD a benefit corporation, a brand new type of company in Massachusetts. Benefit corporations are for-profit companies that have a legal obligation to provide social value as well as trying to turn a profit. Each year when we submit our taxes and financial reports to the government, we also have to disclose our impact on social and environmental factors. You will see this report posted on our site later this year. It goes with our mission to show you don’t have to choose between making money and doing the right thing.
1% for the Planet
We are proud to be members of 1% For the Planet; a group of businesses that commit to donate 1% of all revenue to non-profits that preserver clean air, clean water and preserve wilderness.
Paying Fair Prices
To put it bluntly – in modern agriculture, farmers get screwed. For each dollar the average person spends at the grocery store, less than 20% goes to the farmer who grew the food. That’s why family farms are disappearing at an alarming rate– if you sell to the distributors that sell to grocery stores, you can only turn a profit when you farm at a massive, industrial scale.
We promise to pay more than 50% of every dollar our customers spend on meat, dairy and produce directly to the farmer who grew your food. The rest goes to transportation, charity, commercial kitchen space, licenses, salaries, delivering it to your door, and hopefully some profit.
Local & Organic
We often get asked whether all the food we deliver is organic and local. The answer is almost. We spend a ton of time evaluating what are the healthiest products for our customers, and the most sustainable to produce, and which ones make a meaningful difference in the lives of small family farms trying to compete with multi-national conglomerates. If you want to know more about why we choose certain products, just ask– we’ll be happy to share our thoughts, and hear your ideas.
Organic certification is a great way of quickly looking at a bunch of items on a shelf and make an educated guess about which one is best for you and the environment. Unlike “All Natural,” which is absolutely meaningless, USDA Organic is a rigorous certification that tells you a lot about how something is made. However, when you have the time to really dig into each product and how it’s made, organic isn’t always best. It is actually really hard to farm 100% organically in Massachusetts’ climate. For small farms it can also be a bad business decision to acquire the organic certification, even if their practices are organic.
For example, we buy a lot of our meat from Stillman Farms. Kate Stillman is one of the most conscious farmers we’ve met; she doesn’t use GMOs, growth hormones, broad spectrum antibiotics, animals are free to range and cared for extremely well. However, if she has an animal that would die of an infection, and her vet recommends her to use antibiotics to treat it ? she will ? just like we?d do for ourselves, our kids or our pets. She believes it’s cruel to have animals suffer for the sake of a label. Compare that to a 10,000-cattle factory organic farm in Central America, and you get the idea. We think organic is important, and nearly all of the produce we deliver is organic, but it is not the whole picture.
We make sure that when organic is not an option our suppliers are using sustainable alternatives. Examples are integrated pest management, tilling to eliminate the use of herbicides and the use of organic matter to replace artificial fertilizers.
We source locally wherever possible. About 95% of all GUDs come from New England, and most of them from Massachusetts. And when we say local, we mean it. We don’t consider company that imports ingredients from around the world, and then makes their product in Boston to be local. Whether we’re talking about recycled toilet paper or loaves of bread– local means from here. There are a lot of products we won’t offer (like bananas and many types of nuts) because there’s no sustainable way to offer them, and tons of awesome local alternatives exist.
On the other hand, there are goods like coffee and chocolate that can’t be sourced locally, but with these in particular we think we can do real good in buying them. Responsible coffee and chocolate trade has created sustainable livelihoods for hundreds of thousands of people who would otherwise have to resort to destructive farming methods, poaching, and other unsavory practices to get by. These GUDs combined with eco-tourism have resulted in the preservation of huge tracts of rainforest, and their small volumes and shipping weights compared to fresh produce mean relatively little energy is spent to get them to your door.
We will let you know when something isn’t local, and why we thought it was worth including in your delivery.
Most of the non-food items that we buy wind up in a landfill in 18 months or less. And, for every barrel that you put out on the curb, whether it’s recycling or trash– nearly 50x that much waste was created upstream. Consumer recycling is important, but it doesn’t hit the root of the problem. We need to buy less disposable stuff, and buy from companies that are genuinely working to reduce waste throughout their supply chain. Reuse & Recycle
Each week when we deliver your GUDs, we pick up your containers from last week (as long as you rinse the ones that had food in them!) and we reuse the things that the department of health says we’re legally allowed to and we recycle everything else. We also work with our suppliers to minimize the packaging that gets delivered to us, and to maximize how much gets reused.
Isn’t it incredible that in a few short weeks, your apple cores, stale bread and eggshells can be fertile soil again? We compost all of our food waste and make sure it goes back to the farm, and you can too. If you have a yard, but don’t have a composter– we’ll get one and deliver it to you (it’s insanely easy and they don’t smell bad). If you don’t have a place to compost, we’ll connect you with a compost pickup service.